Market Research

Market research tends to be generic, costly, or both.

Verus Horizon leverages a proprietary sourcing engine to build flexible and actionable market research for any market.

We allow you to customize the categories, granularity, and validation to build research and bespoke datasets that best fit your time and cost preferences.

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Gain confidence in your investment with bespoke market research.

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Research Categories

Demographics

Aggregated data at the industry level including splits by founded date, geography, size, and investment status.

Competition

A market map and analysis of the company's competitive position based on a comparison of its products or services to its competitors.

Investment

A breakdown of investment activity and top investors.

Customer Market

Market research of the customers of the target company.

We can also cross reference this with the company's CRM to identify how much of their market has yet to be contacted.

Data Granularity

Aggregate

Aggregated data at the industry level. No company or investor data.

Entity

A dataset of all companies, investors, and investments included your market.

Custom

Bespoke qualitative or quantitative datapoints that are unavailable in traditional data products such as deep insight into product functionality.

Validation

Activity

We will remove companies whose websites are not active.

Generative AI

A team of Generative AI assistants will validate the companies in your market based on a set of criteria and threshold.

Manual

A team of analysts will manually validate the companies in your market.

Our Process

A simple process to get full confidence in your investment.

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Customization

You decide which research categories, data granularity, and validation you want to receive.

Introduction

We hold a 60-minute introductory call to learn more about your market. You provide us with a sample list of companies in your market and a background of any niches.

Calibration

We add your specific investment mandate to our sourcing engine to begin searching for relevant companies in your market.

Construction

We build your research and store all relevant information in your investor portal.

Success

You close the deal with newfound confidence.